Goodyear Widget
Prezence created an installable branded desktop widget for Goodyear which users can download and have access to content feeds like weather, financial indicators, news and traffic as well as Goodyear special offers and promotions.
Users can select their location for weather updates as well as their base currency and 3 preferred foreign indicators. The widget was built using Flash and is brought to the desktop environment via a custom Visual Basic application.
The widget content is managed via a customised content management system (CMS) where the client can instantly broadcast the latest Goodyear special offers and promotions to all widgets. The CMS also features custom content aggregation facilities. Reports on downloads and general usage are recorded.
The design of the widget is based on the Goodyear Blimp and updates or additions to the widget are sent as automatic notifications to users who already have the widget installed, i.e. client does not need to communicate the new version to clients.
Other Interactive Systems
-
Get Better, Get Benylin!
Prezence were commissioned to create a rich media banner creative that effectively communicated the 'take a Benylin day' brand positioning: if you're sick, keep it to yourself and stay home. -
Sinutab
Prezence were commissioned by JWT Connect Cape Town to create a rich media banner creative advertising Sinutab - the fast, effective nasal relief spray. -
SMS2screen
Prezence produces a wealth of interactive mobile applications including highly functional SMS2screen applications for events, competitions and enhanced user interaction managed via Prezence's Interactive SMS system. -
Linkin Park on EntertainmentAfrica.com
A flash takeover of the EntertainmentAfrica.com website featured a streaming video clip of Linkin Park band member Joe Hahn promoting their new release. The ad was served to all users who visited the portal in a 48 hour period.