Profiler


End2End CRM - Knowing Your Consumer

PERMISSION BASED PROFILING AND COMMUNICATIONS
Prezence have been building individual tools that perform extensive CRM functions!
Now that we have joined them into one system a brand has ‘End 2 End CRM’ control.

USER PROFILING
User profiling tool available via web and mobile enabling users to communicate real-time taste preferences
Manages communication channel preferences
Can track purchase and brand interaction
Brand accessible profiled data of subscribed userbase

SITE CUSTOMISATION
Site integration directly into Profiler for configuring preferential content via web and mobi
Used on SK mobi by automatically sniffing the cell number and configuring the mobisite accordingly

SUCCESS AND REPORTING TOOLS (END2END CRM)
Campaign targets and results are ‘soft’ overlaid onto a user’s profile for detailed analysis.

BULK COMMUNICATIONS
Directly integrated into Profiler for live data retrieval
Ability to send instant bulk email, sms and mms
Dynamic building of email content from the CMS
Trafficking speeds of over 400,000 emails per hour
Instant unsubscribe management and REPLY STOP and INTERACTIVE sms functionality

BLUETOOTH PROXIMITY
Profiler integration for ‘real world’ proximity recognition and communication preferences.
Deliver profiled based content, track attendance and enable real-time ticketing and vouchers in-store!

This convergence of technologies has created an easy to use system that adds value to the brand and user alike by putting both firmly in control.

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Other Profiler Systems

  • Ster-Kinekor Profiler

    Ster-Kinekor Profiler

    Prezence developed a comprehensive user profiling engine and CRM tools for Ster-Kinekor that allows all Movie Club Members and Ster-Kinekor cinema goers to create and log in to their own profile, amend their details whenever they wish and dictate to Ster-Kinekor the type and medium of communications they would like to receive.
  • Sony Music Profiler

    Sony Music Profiler

    Prezence created comprehensive profiling tools (online and mobile) for the building and managing of highly tailored fan bases across the Sony Music stable. The profiling system takes care of overall databases as well as artists and genre-specific databases fed from a multitude of online properties.