Sony Music Profiler
Prezence created comprehensive profiling tools (online and mobile) for the building and managing of highly tailored fan bases across the Sony Music stable.
The profiling system takes care of overall databases as well as artists and genre specific databases fed from a multitude of online properties.
With a single view of the customer, Sony Music can deliver permission-based, highly targeted and relevant release and artists communications to the fan bases.
Other Profiler Systems
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End2End CRM - Knowing Your Consumer
Prezence have been building individual tools that perform extensive CRM functions! Now that we have joined them into one system a brand has 'End 2 End CRM' control. -
Ster-Kinekor Profiler
Prezence developed a comprehensive user profiling engine and CRM tools for Ster-Kinekor that allows all Movie Club Members and Ster-Kinekor cinema goers to create and log in to their own profile, amend their details whenever they wish and dictate to Ster-Kinekor the type and medium of communications they would like to receive.