Profiler Overview

Data collection and profiling are key in establishing effective targeted marketing drives, content sales, continued loyalty and added value services for brands’ existing and potential customers. Data profiling benefits both the brand and the user and has positive effects on consumer interaction.

Prezence develops customised integrated profiling tools and solutions that allow brands to instantly monitor product popularity, shortfalls, drive sales and communicate, whilst significantly reducing costs (both monetary and user-drop-off) in producing direct communication that has direct relevance to the user. Data is king, and a sturdy profiled user-base enables the brand to easily leverage loyalty, exclusives, ROI and cross-promo opportunities by developing a 'ready to buy' targeted base suited to specific content genres.

The user benefits by having the opportunity to communicate to the brand their exact preferences with a very easy to use opt-in profiler system. This enables the user’s easy management of communications to and from the brand and gives the user full functionality to join and leave communications channels at any time. The profiler system ensures a relevant ‘value added’ communication channel directly between the brand’s products and the consumer bringing exclusive info, competitions and product release details to targeted groups. With a comprehensive view of the user base, the brand can really understand their target market.

Registration and User Profiling promote repeat visits, regular communication streams and the base tools necessary for further user involvement enhancements, feedback and UGC, and form a key part of a digital strategy.